About Us

Our Founders – Pioneers in Organic Beauty & Scientific Formulation

Shyam S. Arya

CEO, Project & Marketing Director, M.Sc. (Analytical Chemistry), PGART (NDRI), FIC (INDIA)

Shyam S. Arya is the visionary behind Sadaway Pvt. Ltd. and the globally recognized Indus Valley range of natural and organic beauty products. Beginning his career at the prestigious Council of Scientific & Industrial Research (CSIR), Arya spent years working in genetic engineering and advanced analytical research before turning to entrepreneurship. He went on to build one of India’s earliest DSIR-recognised cosmetics R&D centres, developing natural and synthetic hair color technologies that reached more than 90 entrepreneurs worldwide. His work played a pivotal role in transforming India into a global supplier of innovative, plant-based beauty products. With a mission to make safe, organic, and sustainable beauty accessible globally, Arya established Sadaway as a brand-first, research-driven organisation. His leadership philosophy—work hard, work smarter, stay alert—continues to inspire the company’s culture of integrity, innovation, and long-term vision.

Dr. Harinder Arya

Dean & Training Director, M.Sc. (Delhi University), Ph.D. (Bio Technology, Delhi University)

Dr. Harinder Arya brings over two decades of expertise in peptide chemistry, natural ingredient development, and cosmetic science to Sadaway Pvt. Ltd. A Ph.D. scholar from the University of Delhi, she established the Institute of Natural & Modern Cosmetech, where she trained hundreds of entrepreneurs, authored industry manuals, and advanced natural formulation knowledge across the globe. At Sadaway, she leads R&D and product innovation, specialising in peptide-based beauty actives, herbal ingredient systems, and high-efficacy cosmetic formulations. Her approach combines modern chemistry, clean manufacturing, and ethical sourcing to create beauty solutions that are safe, sustainable, and scientifically validated.


About Sadaway Pvt. Ltd. – Our Legacy, Science & Global Journey

Sadaway Pvt. Ltd. (previously Indus Cosmeceuticals) is an emerging powerhouse in the global personal care and wellness industry, built on the core principles of Integrity, Pure Formulations, Organic Ingredients, and Gentle Care. Through a digital-first approach, Sadaway is shaping the future of consumer products, combining innovation, consumer-driven insights, and e-commerce excellence to create an ecosystem that not only benefits consumers but also uplifts the wider community. Our brand portfolio includes trusted names like Indus Valley Cosmetics, Bio Organic, Mina Eyebrow, and O4U — each carefully crafted to offer natural, organic, and chemical-free products for skincare, haircare, and wellness needs. 
We prioritize safety and effectiveness, ensuring that every product is scientifically backed and developed with the utmost care and expertise. Serving customers across over 30 countries, Sadaway Pvt. Ltd. is on a path to becoming a leading FMCG conglomerate that seamlessly blends digital engagement, innovation, and sustainability. Led by visionary founders with a scientific background, we are committed to redefining industry standards by blending nature and science. Supported by a team of experts, we create safe, effective products driven by innovation. With a strong focus on e-commerce and direct-to-consumer marketing, we deliver scientifically-backed solutions to consumers worldwide.


COMPANY HERITAGE & MILESTONES 

1976  - Dr. B.D. Narang established the  Food Drug Research & Analytical Lab (Faridabad) , setting the foundation for scientific testing and formulation research.
1994  - After years of working alongside Dr. Narang,  Dr. (Mrs.) Harinder Arya & Mr. Shyam S. Arya  take over the lab and restructure it as  FDRA Labs (India) Pvt. Ltd. 
1995 - The founders expand their research into  herbal, non-toxic, and safe cosmetic formulations  for hair, scalp, and skin.
1996  - Their work gains recognition on  Doordarshan Vivid Bharti , showcasing India’s early advancements in herbal cosmetics.
1996–2002 - The founders author multiple research publications, books, and journals.
Their signature work,  "Useful Cosmetic Herbs" , became a global reference for cosmetic scientists.
Their directory  Cosmetic Beauty & Herbal News  became one of India’s first industry guides.
1999 - Collaboration with the  Department of Science & Technology, Govt. of India , to create  Colourful Henna Formulations .
2002 - Indus Cosmeceuticals establishes its  first manufacturing unit .
In the same year, they launched India’s first  herbal Holi colours  using Rose, Henna, Tesu, Prash Flowers & Kewra.
2003–2012 - The founders train and consult global brands, helping companies set up their own herbal manufacturing units.
They created the world’s  first 100% natural hair colour  for Aubrey Organics (USA).
2005–2007 
The company began formulating and white-labelling  for over  200 global brands across 90 countries , developing iconic formulations for Emami, American International Industries (Hennalucent, USA), Radico, and several leading names.
2007 
Co-founder  Mr. Shyam S. Arya  is invited to the  International Global Hair Colour Forum  as an esteemed speaker on natural hair colour.
2012 
Indus Cosmeceuticals launched Indus Valley  in the  Netherlands , rapidly expanding across the European Union.
The first two products —  Gel Hair Colour  and  Botanical Hair Colour  — become immediate bestsellers.

2015 
Indus Valley launches in  India , bringing its European success story home.
2022–2023 
The company crosses  $10 Million annual revenue , operating  two world-class manufacturing units  with over  300 employees .
2024–2025 
With 150+ proprietary SKUs across four brands, Sadaway Pvt. Ltd. exceeds  $15 Million annual revenue  and becomes a recognized market leader in 25+ countries.
2025 
Sadaway Pvt. Ltd. marks  49 years  of its legacy and begins its  Golden Jubilee Celebration , entering its 50th year of scientific excellence.